Decisive Moment

Jonah Lehrer

RRP: £16.99

Publisher: CANONGATE BOOKS

Publication Date : 19/02/2009

Hardback

In stock, usually despatched within 24 hours.

Guardian Bookshop Notes:

Uses the latest findings from neurology to understand how our minds think and work. The aim of the book is to answer 2 questions: How does the mind make decisions?; and How can we make those decisions better? Lehrer's first book "Proust Was A Neuroscientist", was critically acclaimed and sold 35,000 copies in hardback.

Publisher's description:

Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.

ISBN: 9781847673138