About this book
Subtitled, "How I Learnt To Live Without Labels". Chronicles Boorman's life after he decided to burn all his branded possessions in a bonfire. Could he survive without his Blackberry, Nike, Gucci and Marlboro? *Also appeared in March Buyer's Notes*
Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million. Average number of brand names memorised by a 10-year-old: 400. Worldwide advertising spend in 2006: $427 billion. This title assesses the impact of advertising on the individual.