About this book
Cognitive scientist, linguist and bestselling author of "The Language Instinct" uses the latest scientific insights to bring readers a style and usage guide for writing in the 21st century.
Bad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard: a performance requiring pretense, empathy, and a drive for coherence. In this book, the author uses fresh scientific insights to bring us a style and usage guide for the 21st century.