RRP: £14.99
Publisher: PENGUIN GROUP
Publication Date : 01/05/2008
Hardback
In stock, usually despatched within 24 hours.
Guardian Bookshop Notes:
A revolutionary business book, examining how hackers, punk capitalists, graffiti millionaires and other youth movements are remixing our culture and changing our world. Connecting the dots between our future and youth culture's chequered past, it's applicable to those in the boardroom as well as business revolutionaries starting out from their bedrooms. Mason has been adopted by Prince Charles and Gordon Brown as a new face of mainstream British business.
Publisher's description:
Tells the stories of youth culture uncovering, what it is that transforms underground scenes into global industries. This book unravels some of our basic assumptions about business and society and pinpoints trends to look out for in our future.
ISBN: 9781846141201