Inside Steve's Brain

Leander Kahney

RRP: £8.99

Publisher: ATLANTIC BOOKS

Publication Date : 01/03/2009

Paperback

In stock, usually despatched within 24 hours.

Guardian Bookshop Notes:

An examination of Steve Jobs, who has turned his personality into a business philosophy. Jobs revolutionized computers in the 1970s and 1980s, animated films with Pixar in the 1990s and put digital music on the map in the 2000s with iPod and iTunes. Part biography and part leadership guide, Kahney looks at the principles that influence Jobs.

Publisher's description:

Part biography and part leadership guide, this book distills the principles that guide Steve Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands.

ISBN: 9781843549123