RRP: £22.00
Publisher: ATLANTIC BOOKS
Publication Date : 01/08/2008
Hardback
Usually despatched within 7-10 days.
Guardian Bookshop Notes:
A riveting account of the men who invented modern spin-doctored politics, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. Will appeal to fans of "Liar's Poker" and "Barbarians At The Gate".
Publisher's description:
Full of fierce intrigue and disastrous miscalculations, this book introduces the small but extraordinary group of men who invented modern politics and made 'spin' global. It tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed would alter the landscape of global politics.
ISBN: 9781843548171