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A winning combination of cutting edge science, engaging examples and anecdotes, this is a book that upends the traditional thinking about how humans form beliefs. For fans of "Supersense" and "Paranormality" and the works of Dawkins, Hitchens and Dennett.
Synopsis
Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. This title provides real-world examples of how this process operates.
