RRP: £8.99
Publisher: GAZELLE BOOK SERVICES
Publication Date : 10/05/2006
Paperback
In stock, usually despatched within 24 hours.
Guardian Bookshop Notes:
Provides a lively introduction to business strategy and a guide to many of the key issues in business today.
Publisher's description:
Studies businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. This work provides an introduction to business strategy and a guide to many of the key issues in business.
ISBN: 9780954809317