About this book
A new book from the bestselling author of "Drive", which contends that we're all salespeople at heart, trying to persuade others to part with resources, money, time and attention. He also explores the way we can improve our sales skills in every area of our lives and identifies the 3 personal qualities and 4 essential skills needed to move people.
Explores the ways in which we can all improve our sales acumen in every area of our lives and identifies the three personal qualities and three essential skills necessary to move people. This book presents us with the tools and the tips to change the way we sell our products, our ideas and ourselves.