About this book
2nd edition of this book looking at the battles for digital space fought between Apple, Google and Microsoft from the late '90s onwards, analysing the 3 companies' very different cultures, and who are the victors on each front. Includes a new chapter on China's smartphone dominance. Written by the "Guardian"'s technology editor, who has over 50,000 online followers.
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. This edition looks at each of these battles in turn.