About this book
From the technology editor at the "Guardian", this looks at how Apple, Google and Microsoft are locked in a battle to dominate the internet, and the fastest-growing part of it, mobile. Assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it examines the very different cultures of each business, and predicts what the internet will be like in the next 5 years.
Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? This title examines their different strategies to try to win the battle to control the exploding network connecting the world.