About this book
Self-improvement book from the former Creative Director of "Saatchi & Saatchi" responsible for such advertising catchphrases as, "The Car in front is a Toyota." insightful advice. 40 illus.
This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.