About this book
An entertaining and groundbreaking book using neuroscience and the fundamentals of economics to answer essential questions about human nature and exploring what 'goodness' is. It's a study of the hormone Oxytocin, which makes us empathetic and is our fundamental control mechanism for morality.
Is morality universal? Why are men less faithful than women? Why do some businesses succeed while others collapse? If we have a natural impulse to empathise and care for each other, why are there psychopaths? This title provides answers to these questions and more.