About this book
Trade paperback. A groundbreaking and accessible work of economics linking nudge and network theory for the first time. It offers solutions for business people attempting to target demographics with their products.
According to the author, the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. In this book, he shows, network effects make conventional approaches to policy, whether in the public or corporate sectors, much more likely to fail.
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