About this book
A new edition of the essential guide for all students and professionals in advertising, communication, marketing and allied fields.
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
|THAMES & HUDSON|