Green Marketing Manifesto

John Grant

RRP: £14.99

Publisher: Wiley

Publication Date : 29/10/2007

Hardback

In stock, usually despatched within 24 hours.

Guardian Bookshop Notes:

With the mainstream media rife with environmental discussion, this business guide gets to the heart of how to market in a truly green way.

Publisher's description:

Offers a roadmap on how to organize green marketing effectively and sustainably. This book offers many examples from companies and brands who are making headway in this arena, such as Marks and Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.

ISBN: 9780470723241