About this book
Takes us to the edge of scientific discoveries and explains why habits exist and how they can be changed. This title offers an understanding of human nature and its potential for transformation. It helps us to learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.
Trade paperback. Subtitled, "Why We Do What We Do, & How To Change". Blending psychology with business advice, this argues that the key to success in life is understanding how habits work.