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The first attempt to fully explore the concept of "Memes", a term first applied by Richard Dawkins in "The Selfish Gene" to human attributes such as imitation, skills, behaviours, religious belief and the ability to sing songs and write stories. Explores the links between memes and genes and asks whether they can tell us more about the nature of the inner self.
Synopsis
Humans have the ability to imitate and copy behaviours, or memes, from one another. This is an investigation of whether genes and memes can lead to discoveries about the nature of the inner self and whether the inner self is only an illusion created by the memes for the sake of replication.