About this book
Using new insights and contemporary and historical examples, Cassidy explains the often irrational world of economics. 'Like Malcolm Gladwell, Cassidy is able to lead us with beguiling lucidity through unfamiliar territory' "New Statesman"
How did we get to where we are? This title shows that the roots of our financial failure lie not with individuals, but with an idea - the idea that markets are inherently rational.