About this book
Reveals the reality behind 'luxury' brands, uncovering how the relentless pursuit of profit margins is lowering quality and asking whether true luxury still exists. 'Great aversion therapy...we suspect we're being fleeced, but we don't know with what cynical dedication' "The Times"
From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, this book shows how far illustrious houses have moved from their roots. It witnesses how these 'luxury' handbags are no longer one in a million, discovers why luxury brand clothing doesn't last as long, and finds out just who is making your perfume.