About this book
For anyone who's read "Blink" and wants to know more, this book will appeal to business people, scientists and the plain curious. Gigerenzer, a psychologist and behavioural expert, reveals the secrets of fast and effective decision making.
A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing stock market. A man falls for right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? This title reveals the secrets of fast and effective decision-making.