About this book
This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision makers in our homes, offices and in everyday life. Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses an and even our societies. You'll never think about thinking in the same way again.
Helps in understanding the mind. This title explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision.