About this book
A provocative study which uses evolutionary biology to reveal how the dizzying, brand-saturated world of modern consumerism really works. 'Frankly gripping' "Times"
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.