The Guardian Bookshop makes over 180,000 books available with up to 40% discount, as well as highlighting some of our favourite publications in each genre.
Find out more.
A provocative study which uses evolutionary biology to reveal how the dizzying, brand-saturated world of modern consumerism really works. 'Frankly gripping' "Times"
Synopsis
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.