the observer Sun 18 January 2009
This latest offering from the prolific pop-psychologist looks back at his bestselling Affluenza and promises more "scientific detail" to back up the theories outlined therein. Which immediately invites the question: why was all this not just included the first time around? The arguments James makes about the rise of selfish capitalism, a "politico-economic creed" akin to Thatcherism, and the damage it is doing to the emotional well-being of western societies are well-substantiated and he does explore new issues, for example, showing how the increasing popularity of genetic studies marries well with selfish capitalism, leading us to blame our genes, rather than society, for our ills. But for all its urgency, the book still feels piecemeal.